šHow to Shop Small This Holiday Season (Without Losing the Holiday Cheer!)
- Christine Gray
- Nov 3, 2025
- 2 min read
There's nothing like STANDING ON BUSINESS this holiday season. Listen, protesting, sending heated email to government leaders is good and all, BUT hitting them (corps) where it really matters sends a message that ripples all the way to the TOP. So, instead of just closing our wallets, chose to SHOP SMALL & LOCAL. There are so many treasures to find online and down the street.

š 1. Start with What You Love
Before clicking āadd to cartā on that big-box site, take a second to think about what makes your favorite small brands special. Do you love handmade candles? Custom printed romance novels? Personalized gifts that feel like they were made just for you? Like sweets? There are local and online small shops that do that, too. Start your search there ā itāll make the process way more personal and joyful.
š” Tip:Ā Search hashtags like #ShopSmall, #BlackOwnedBusiness, or #EtsyFindsĀ on social media to uncover hidden gems.
šļø 2. Swap āLast-Minuteā for āMade with Loveā
Small shops often create products in small batches, meaning youāre getting something unique and not mass-produced. (No dropship here) But that also meansāorder early, Hun! Shopping small isnāt about instant gratification; itās about meaningful, quality gifts.
š” Tip:Ā Many small sellers post holiday cutoff dates. Set reminders so you donāt miss out on custom goodies!
š 3. Gift Experiences, Not Just Stuff
Support local creators by gifting experiences:
Book a pottery or cooking class from a local studio.
Gift a subscription to an indie audiobook or romance reading service (wink š, Oh WOW!! Like After Hours Digital).
Buy digital downloads or local gift cards that support your community.
š” Bonus:Ā Experience gifts make for fewer returns and more memories.
ā¤ļø 5. Think Local First ā Even Online
You donāt have to drive downtown to support small businesses. Many local shops now sell online or through social platforms. Look up your favorite local boutiques, cafes, and artists... chances are, theyāll deliver or ship directly to you.
š” Tip: If you want to give a BookTokish gift, search for your favorite author on TikTok. Many of us offer signed copies with extra fun goodies inside.
š« 6. Share the Small Business Love
One of the easiest (and free!) ways to support small businesses? Talk about them.
Post your purchases on social media and tag the shop.
Leave glowing reviews.
Tell your friends.
Create a list to share with friends and family.
Every share helps them grow, and you never know who else might discover their new favorite gift because of you.
⨠Final Thoughts: Big Love for Small Shops
Shopping small is more than a trend. Itās a movement! Every purchase is a high-five to someoneās dream. And honestly, Hun, thereās nothing more āholiday spiritā than that.
So this year, letās skip the mega-retail stress and choose gifts that feel like a hug wrapped in ribbon. The joy of giving isnāt just about whatās under the tree... itās about who youāre supporting when you shop with heart. š



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